Top Story


Home >> Advertising >> Article

DLF appoints Carat as media agency, Percept/H for creative; ad spend to exceed Rs 15 crore

Font Size   16
DLF appoints Carat as media agency, Percept/H for creative; ad spend to exceed Rs 15 crore

Real estate major DLF has appointed Carat to handle its media account, which, until now, was looked after by Starcom. Furthermore, the group has decided to discontinue its relationship with Rediffusion DY&R and has taken on Percept/H for the creative business. The consolidated account will be in the region of Rs 15-20 crore.

Vijay Vancheswar, VP, Corporate Communication, DLF Universal Ltd, told exchange4media that Percept/H would be handling their forthcoming retail projects. “There was no pitch called. Percept/H had done some interesting work for us, so we have appointed the agency for our future projects,” he said.

He added that incumbent Starcom, too, had done some good work for DLF “but as we changed the creative agency, it is easier for us to deal with Carat”.

“The media account,” said Vancheswar, “will be worth Rs 8 crore to 10 crore, but we have not put an exact figure to it. As for the size of the creative business, we spent about Rs 3 crore to 4 crore last year. As we are expanding, the figure will go up considerably this time.”

Ajay Chandwani, CEO, Percept/H, said, “It is our ability to project a 360 degree brand experience that won Percept/H the account. We hope to use our offering in advertising, media, event management, design, visual merchandising, PR, CRM and web initiatives for our key brands.”

DLF is India’s leading property developer with a net asset base of around Rs 20,000 crore. DLF has developed retail destinations in Delhi and Gurgaon with a total area of 15 million square feet, in addition to developing 21 premier colonies in New Delhi like Greater Kailash, Hauz Khas, Model Town and South Extension. DLF is now entering Mumbai with ambitious plans of developing complexes in Lower Parel.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.