Top Story


Home >> Advertising >> Article

DLF appoints Carat as media agency, Percept/H for creative; ad spend to exceed Rs 15 crore

Font Size   16
DLF appoints Carat as media agency, Percept/H for creative; ad spend to exceed Rs 15 crore

Real estate major DLF has appointed Carat to handle its media account, which, until now, was looked after by Starcom. Furthermore, the group has decided to discontinue its relationship with Rediffusion DY&R and has taken on Percept/H for the creative business. The consolidated account will be in the region of Rs 15-20 crore.

Vijay Vancheswar, VP, Corporate Communication, DLF Universal Ltd, told exchange4media that Percept/H would be handling their forthcoming retail projects. “There was no pitch called. Percept/H had done some interesting work for us, so we have appointed the agency for our future projects,” he said.

He added that incumbent Starcom, too, had done some good work for DLF “but as we changed the creative agency, it is easier for us to deal with Carat”.

“The media account,” said Vancheswar, “will be worth Rs 8 crore to 10 crore, but we have not put an exact figure to it. As for the size of the creative business, we spent about Rs 3 crore to 4 crore last year. As we are expanding, the figure will go up considerably this time.”

Ajay Chandwani, CEO, Percept/H, said, “It is our ability to project a 360 degree brand experience that won Percept/H the account. We hope to use our offering in advertising, media, event management, design, visual merchandising, PR, CRM and web initiatives for our key brands.”

DLF is India’s leading property developer with a net asset base of around Rs 20,000 crore. DLF has developed retail destinations in Delhi and Gurgaon with a total area of 15 million square feet, in addition to developing 21 premier colonies in New Delhi like Greater Kailash, Hauz Khas, Model Town and South Extension. DLF is now entering Mumbai with ambitious plans of developing complexes in Lower Parel.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.