Top Story


Home >> Advertising >> Article

DLF and L&T involved in spat over 'Building India'

Font Size   16
DLF and L&T involved in spat over 'Building India'

It is learnt that real estate developer DLF Ltd and Larsen & Tourbro (L&T) are locked in a legal tussle over the use of the word ‘Building India’. DLF has been using the tagline ‘Building India’ for almost five years now. Now, the real estate major has sent a legal notice to L&T on the latter’s misuse of these words.

Meanwhile, L&T has been using the well-known tagline: ‘It’s all about imagineering’ in its communication. It is learnt that it has used the line ‘Building India, Nation Building’ and such in its body copy for its OOH campaign to which DLF has taken umbrage. The OOH campaign can be seen extensively in Mumbai and in some parts of the National Capital where hoardings are allowed.

Taking a stand, DLF has sent a legal notice to L&T on misuse of its tagline.

The line ‘Building India’ line was also in the line of fire recently during the DLF Indian Premier League (IPL). DLF, which is the title sponsor of IPL, had to remove the tagline ‘DLF Building India’, which was plastered on the cricket fields after a petition was filed to remove the word ‘India’ as players and the rest involved with the game were from all over the word.

It may be recalled that business publication Mint was involved in a legal tussle with business news channel Bloomberg UTV over campaigns based on a similar thought process – simplifying business news. Mint had filed a lawsuit against Bloomberg UTV on the terms of ownership of the original idea.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO