Top Story

e4m_logo.png

Home >> Advertising >> Article

Divya Bhaskar assigns creative duties to Triton

14-July-2005
Font Size   16
Share
Divya Bhaskar assigns creative duties to Triton

Following Dainik Bhaskar’s decision to sign on Euro RSCG, its sister publication, Divya Bhaskar, has also decided on a creative agency to handle its advertising. The decision has gone in favour of Triton. The account moves from Arms Communication.

Until this development, Arms was the custodian of the Bhaskar Group. However, Bhaskar officials consciously decided on different agencies for specific language products to induce differentiated thinking.

Consequently, Euro RSCG now handles Dainik Bhaskar and Aha! Zindagi, while Triton will handle Divya Bhaskar. Rediffusion DY&R is handling the Daily News and Analysis (DNA) account. DNA is the group’s forthcoming English daily.

Commenting on the reasons to sign on Triton, Bharat Kapadia, Executive Director, Divya Bhaskar, said, “We wanted an agency that had a presence in both Ahmedabad and Mumbai. Some of the other names that filled that criteria were agencies like Mudra and Grey. But with Triton, due to our experience with them at the time of Divya Bhaskar’s launch, we also share a comfort level, which swung the decision in their direction. Earlier, it was just sporadic activities, now it is a marriage!”

The agency, too, is looking forward to the relation. Triton’s Executive Director Jayesh Ravindranath remarked, “Even before this relation has been inked, we have used a lot of our media knowledge, and have spent time and effort on the brand. We have sent teams to talk to a cross section of Gujarati readers. In the process, there is much that we have gathered that has helped us in understanding the market and the print scene there. This did give us an edge in being appointed and we are excited.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.