Top Story

e4m_logo.png

Home >> Advertising >> Article

Divya Bhaskar assigns creative duties to Triton

14-July-2005
Font Size   16
Share
Divya Bhaskar assigns creative duties to Triton

Following Dainik Bhaskar’s decision to sign on Euro RSCG, its sister publication, Divya Bhaskar, has also decided on a creative agency to handle its advertising. The decision has gone in favour of Triton. The account moves from Arms Communication.

Until this development, Arms was the custodian of the Bhaskar Group. However, Bhaskar officials consciously decided on different agencies for specific language products to induce differentiated thinking.

Consequently, Euro RSCG now handles Dainik Bhaskar and Aha! Zindagi, while Triton will handle Divya Bhaskar. Rediffusion DY&R is handling the Daily News and Analysis (DNA) account. DNA is the group’s forthcoming English daily.

Commenting on the reasons to sign on Triton, Bharat Kapadia, Executive Director, Divya Bhaskar, said, “We wanted an agency that had a presence in both Ahmedabad and Mumbai. Some of the other names that filled that criteria were agencies like Mudra and Grey. But with Triton, due to our experience with them at the time of Divya Bhaskar’s launch, we also share a comfort level, which swung the decision in their direction. Earlier, it was just sporadic activities, now it is a marriage!”

The agency, too, is looking forward to the relation. Triton’s Executive Director Jayesh Ravindranath remarked, “Even before this relation has been inked, we have used a lot of our media knowledge, and have spent time and effort on the brand. We have sent teams to talk to a cross section of Gujarati readers. In the process, there is much that we have gathered that has helped us in understanding the market and the print scene there. This did give us an edge in being appointed and we are excited.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions