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Divya Bhaskar appoints Ignite Mudra as its agency

16-December-2009
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Divya Bhaskar appoints Ignite Mudra as its agency

Ignite Mudra, the Mudra Group’s brand building agency for entrepreneurs, has bagged the Divya Bhaskar account. Divya Bhaskar, part of the Dainik Bhaskar Group, second amongst Gujarati daily newspaper b the recent concluded IRS.

In a prepared statement, Dharmendra Mishra, Business Head- General Manager (Marketing), Dainik Bhaskar said, “Ignite Mudra has a very strong equity, having created numerous successful brands. Of course, as a plus it is also based in Gujarat. We are confident that the association with Ignite Mudra will take Divya Bhaskar to greater heights.”

Chandan Nath, Head- Ignite Mudra, added, “Divya Bhaskar has managed to attain a strong presence in Gujarat in a very short span. The Group redefined the market by offering a unique, relevant and contemporary product. We look forward to working closely with the Bhaskar Team to strengthen the brand further amongst Gujarati readers.”

Ignite Mudra, launched by the Mudra Group in July 2009, is a specialist agency that caters specifically to the brand building needs of entrepreneurs. The agency handles a client portfolio of Paras Pharma, Electrotherm, Zydus Wellness, Nirma, Nilons, Okaya group, Adani Wilmar, Safal Infrastructure, Sintex among its clients.

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