Top Story

e4m_logo.png

Home >> Advertising >> Article

DishnetDSL plans to reduce prices

01-August-2001
Font Size   16
Share
DishnetDSL plans to reduce prices

Category ‘A’ Internet service provider DishnetDSL plans to reduce the prices of its digital subscriber line (DSL) or broadband service by more than 20 per cent in a couple of months. The price reduction in its broadband service, which contributes 65 per cent of its topline, is one among other strategies adopted by the company to grab more customers for its DSL or broadband service.

DishnetDSL currently has 45,000 DSL subscribers and 2.5 lakh dial-up subscribers. It provides Internet access through dial-up, DSL or broadband Internet service and Internet browsing centers (hubs) to the users. The company is also working towards pushing its dial-up subscribers to the DSL section.

The company is present in 60 cities and plans to cover other cities and towns through partnerships with Indian Oil Corporation (IOC), railways, local government and educational institutions and through a franchisee model.

By setting up hubs through both the franchisee model and partnerships, DishnetDSL plans to enter 60 more cities in the next 10 months or so. And by the end of this financial year, it plans to roll out throughout India.

DishnetDSL has so far invested a total of Rs 450 crores and is targeting break-even by the next fiscal.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking