Category ‘A’ Internet service provider DishnetDSL plans to reduce the prices of its digital subscriber line (DSL) or broadband service by more than 20 per cent in a couple of months. The price reduction in its broadband service, which contributes 65 per cent of its topline, is one among other strategies adopted by the company to grab more customers for its DSL or broadband service.
DishnetDSL currently has 45,000 DSL subscribers and 2.5 lakh dial-up subscribers. It provides Internet access through dial-up, DSL or broadband Internet service and Internet browsing centers (hubs) to the users. The company is also working towards pushing its dial-up subscribers to the DSL section.
The company is present in 60 cities and plans to cover other cities and towns through partnerships with Indian Oil Corporation (IOC), railways, local government and educational institutions and through a franchisee model.
By setting up hubs through both the franchisee model and partnerships, DishnetDSL plans to enter 60 more cities in the next 10 months or so. And by the end of this financial year, it plans to roll out throughout India.
DishnetDSL has so far invested a total of Rs 450 crores and is targeting break-even by the next fiscal.