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DirectTV increases scope of services with Elephant Advertising

28-January-2008
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DirectTV increases scope of services with Elephant Advertising

DirectTV, one of Elephant Advertising's key clients, has now moved the creative account of its South Asian and cricket businesses to Elephant Advertising’s portfolio of services, along with all related online and interactive services.

With this latest consolidation, Elephant Advertising will be solely responsible for the marketing and promotions of all South Asian and cricket offerings of DirectTV such as STAR Plus, STAR One, STAR News, NDTV, MTV India, Cricket Plus, DD India, Filmy, Aastha, ETV Telugu, ETV Bangla, STAR Vijay, and Cricket Ticket.

Meanwhile, Elephant Advertising continues to expand its services and relationships with key clients. Elephant Advertising is a wholly-owned subsidiary of CineMaya Media Group, Inc, a media, entertainment and marketing services company focused on India and the Indian community throughout the world.

Nayan Padrai, President, Elephant Advertising, said, “We are very excited to expand our long-standing relationship with DirecTV. DirecTV is a trendsetter in marketing to ethnic communities, and has provided opportunities to develop unique programmes and initiatives. With additional responsibilities for creative and online work, we now have an opportunity to extend the brand even further.”

Until recently, Elephant Advertising handled all advertising strategy, account planning, media buying, grass roots, dealer marketing, PR, promotions and public places, while other agencies handled DirecTV’s creative and online work.

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