Top Story


Home >> Advertising >> Article

Director of Income Tax and Pradhan Mantri Ujjwala Yojana enter BARC's Top 10 advertiser list @week 50

Font Size   16
Director of Income Tax and Pradhan Mantri Ujjwala Yojana enter BARC's Top 10 advertiser list @week 50

BARC’s Top 10 Brands list under their Across Genres chart for the week 50 (December 10-16) saw the surprise entry of two government players, Director of Income Tax and Pradhan Mantri Ujjwala Yojana claiming sixth and tenth position respectively.

 In the top 10 Advertisers list, FMCG firms Hindustan Lever and Patanjali Ayurved have reinstated their top two spots with 62,655 insertions and 23,430 insertions respectively. In the previous week BARC added the TOP 10 advertisers category.

Coming to the top 10 brands, Airtel Cellular Phone Service maintained the top spot with 15,007 insertions followed by Idea 4G with 10,290 insertions. Dettol Liquid Soap resurfaced claiming the third spot with 8993 insertions.

Apart from Director of Income Tax and Pradhan Mantri Ujjwala Yojana, Sahara India Life Insurance is the other new player which took the fourth spot with 8694 insertions.  Director of Income Tax and Pradhan Mantri Ujjwala Yojana put in 8037 and 6090 insertions respectively.

Ministry of Information and Broadcast maintained its fifth spot with 8347 insertions. Dominos Quattro Formaggi Burst slipped to seventh spot with 7583 insertions.

Chinese handset makers Vivo and Gionee witnessed a similar scenario where their respective products V5 and S6 S/S6 dropped to eighth and ninth spot with 7367 and 6386 insertions respectively.

In the top 10 Advertisers list, Reckitt Benckiser India Ltd entered the list taking the third spot with 18931 insertions. Bharti Airtel and Brooke Bond Lipton India slipped to fourth and fifth spot with 16087 and 13,775 insertions respectively. Ponds India moved to sixth spot with 13443 insertions. Marico, Smithkline Beecham and Super Cassettes Industries entered the list at eighth and ninth spot garnering 12,340 and 12,324 insertions respectively.  While Idea Cellular dropped to 10th spot with 10,290 insertions.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems