Digital Law & Kenneth has started strong with two new businesses – Spanco and Indian Terrain. While Spanco is a technology solution provider, Indian Terrain is a premium men’s wear brand. The Indian Terrain account is pegged at Rs 2 crore, while the Spanco business is project-based.
Commenting on the new wins, Anil K Nair, Managing Partner, Digital Law & Kenneth, said, “We are doing complete web presence from a Web 2.0 perspective to ensure that Spanco can connect with a large consumer base. We are also helping Indian Terrain use web and mobile platforms to engage with their consumers. The new proposition is to make a small change with TVC, social media and innovative media. Law & Kenneth, the ad agency handles the creative duties for Indian Terrain. We are using every part of digital media like mobile, social media, e-commerce, social movement and gaming website to take the brand forward.”
Nair further said, “We are partnering with clients to bring global digital learning to Indian brands.”
Digital Law & Kenneth already has clients like HCC, Lavasa, Force India F1, and Bombay Dyeing, among others, in its kitty.