Top Story

e4m_logo.png

Home >> Advertising >> Article

Digital Law & Kenneth bags Spanco and Indian Terrain accounts

26-October-2009
Font Size   16
Share
Digital Law & Kenneth bags Spanco and Indian Terrain accounts

Digital Law & Kenneth has started strong with two new businesses – Spanco and Indian Terrain. While Spanco is a technology solution provider, Indian Terrain is a premium men’s wear brand. The Indian Terrain account is pegged at Rs 2 crore, while the Spanco business is project-based.

Commenting on the new wins, Anil K Nair, Managing Partner, Digital Law & Kenneth, said, “We are doing complete web presence from a Web 2.0 perspective to ensure that Spanco can connect with a large consumer base. We are also helping Indian Terrain use web and mobile platforms to engage with their consumers. The new proposition is to make a small change with TVC, social media and innovative media. Law & Kenneth, the ad agency handles the creative duties for Indian Terrain. We are using every part of digital media like mobile, social media, e-commerce, social movement and gaming website to take the brand forward.”

Nair further said, “We are partnering with clients to bring global digital learning to Indian brands.”

Digital Law & Kenneth already has clients like HCC, Lavasa, Force India F1, and Bombay Dyeing, among others, in its kitty.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.