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Digital is the fastest & most efficient way to activate conversation: Maria-Luisa Francoli, Global CEO, MPG

05-June-2010
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Digital is the fastest & most efficient way to activate conversation: Maria-Luisa Francoli, Global CEO, MPG

“If you want to be present in every minute in the lives of the consumers, then digital is the way to do that. Digital is so overwhelmingly present right now that it is difficult for somebody to reject that. Having said this, television, too, it is going to have a great year in 2010 and 2011. I do see the trend continuing and I see that the embracement is far more widespread now than it was a year ago,” says Maria-Luisa Francoli, Global CEO, MPG. More

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