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Digital is a marketing channel and not a communication channel: R Gowthaman

Digital is a marketing channel and not a communication channel: R Gowthaman

Author | exchange4media News Service | Saturday, Jan 22,2011 7:54 AM

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Digital is a marketing channel and not a communication channel: R Gowthaman

“For clients, apart from media agencies, there are at least 150 other companies in the marketplace that can offer an array of solutions. We believe if we are able to understand digital domain well and start giving clients due recommendations, we can earn our respect back from where we are today,” says R Gowthaman, Leader, Mindshare South Asia.More

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