Top Story

e4m_logo.png

Home >> Advertising >> Article

Diesel enters India, appoints OMD India as media partner

21-December-2009
Font Size   16
Share
Diesel enters India, appoints OMD India as media partner

Diesel, an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories, is foraying into India. OMD India has been assigned the media mandate for Diesel in India. This win comes on the back of the agency adding the Visa and Danone accounts to its kitty.

It is learnt that no pitch process preceded this account win. Also, no details were available regarding the size of the account at the time of filing this report. However, it is believed to be substantial. Details regarding the creative partner are also awaited.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.