Diesel, an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories, is foraying into India. OMD India has been assigned the media mandate for Diesel in India. This win comes on the back of the agency adding the Visa and Danone accounts to its kitty.
It is learnt that no pitch process preceded this account win. Also, no details were available regarding the size of the account at the time of filing this report. However, it is believed to be substantial. Details regarding the creative partner are also awaited.