Continuing last year’s trend of large clients conducting a media review. Spirits major Diageo has initiated a global review for its media duties.The account size is estimated to be upwards of upwards of $2bn .
All major Group networks including WPP
, Dentsu Aegis Network, Omnicom and Publicis, are likely to be part of this major review.
According to global media reports better RoI and an enhanced focus on data is one of the few reasons for the decision for global media review. The Sprits major is said to conduct the pitch process with a closed shortlist of agencies.
Some of Diageo’s popular brands include Smirnoff, Johnnie Walker, Captain Morgan, Tanqueray and Guinness.