Top Story

e4m_logo.png

Home >> Advertising >> Article

Diageo's Global Media account upwards of $2bn up for grabs

16-May-2016
Font Size   16
Share
Diageo's Global Media account upwards of $2bn up for grabs

Continuing last year’s trend of large clients conducting a media review. Spirits major Diageo has initiated a global review for its media duties.The account size is estimated to be upwards of upwards of $2bn .
 
All major Group networks including WPP , Dentsu Aegis Network, Omnicom and Publicis, are likely to be part of this major review.

According to global media reports better RoI and an enhanced focus on data is one of the few reasons for the decision for global media review. The Sprits major is said to conduct the pitch process with a closed shortlist of agencies.

Some of Diageo’s popular brands include Smirnoff, Johnnie Walker, Captain Morgan, Tanqueray and Guinness.

Tags Diageo

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India