Top Story

e4m_logo.png

Home >> Advertising >> Article

Diageo India calls for BTL pitch for Smirnoff vodka

12-August-2010
Font Size   16
Diageo India calls for BTL pitch for Smirnoff vodka

Diageo India Pvt Ltd, maker of well-known alcoholic drinks brands, has called for a BTL (below the line) pitch for its vodka brand, Smirnoff, in India. The pitch, which was called in the first week of July 2010, aims to choose a BTL agency that can carry activation tasks for the brand on a pan India basis, according to senior sources in the industry.

The activities will be limited to pubs in India and the business is on ‘pick and drop’ terms, wherein the agency pitching for the business has to present the rate card to the client.

Smirnoff officials were not available for comments at the time of filing this report.

Trading in approximately 180 markets, Diageo has brands like Johnnie Walker, Smirnoff, Guinness, and Baileys liquor, among others. The company has offices in 80 countries, including Great Britain, Ireland, the US, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.