Top Story


Home >> Advertising >> Article

Dhoni now to bat for NDTV, signs up exclusive contract with channel

Font Size   16
Dhoni now to bat for NDTV, signs up exclusive contract with channel

NDTV has signed an exclusive contract with cricketer Mahendra Singh Dhoni, under which he will be available exclusively for all interviews, views and special shows with the channel. The contract is for a year beginning May 7, 2006.

“We are pleased to announce our exclusive association with Mahendra Singh Dhoni. It has been our continuous effort to bring quality content to millions of cricket fans across the country. Our viewers will now be able to watch and hear one of the most adored youth icons. The decision to sign him was taken in view of his immense talent, maturity and exemplary display of sportsmanship,” said Prannoy Roy, Chairman, NDTV.

Commenting on the tie-up, Dhoni said, “It is a privilege to be associated with India’s most respected and reputed media house. It was awarded the best channel in Asia recently. I am sure through this platform I will be able to reach out to all cricket fans across India and across the world. I look forward to the exciting and fulfilling relationship.”

On how is it exclusive, Dhoni said, “I will be doing press conferences for BCCI, as cricket is my duty towards the country. I will be devoting time for interviews and special shows apart from cricket. The best part of the contract is that it doesn’t restrict me from talking to other media.”

Roy added that the lots of programmes were being planned with Dhoni. The programmes will be aired through the year. The episodes will go beyond cricket. He further explained, “We are committed to sports. We will look at various sports apart from cricket in the future.”


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)