Dhoni joins Saif and Juhi to bring in ‘Change Ka Chakkar’ for FritoLay

Dhoni joins Saif and Juhi to bring in ‘Change Ka Chakkar’ for FritoLay

Author | exchange4media News Service | Friday, Jan 25,2008 6:55 AM

A+
AA
A-
Dhoni joins Saif and Juhi to bring in ‘Change Ka Chakkar’ for FritoLay

PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a mega FritoLay portfolio promotion called ‘Chala Change Ka Chakkar’ in February 2008.

Commenting on the partnership, Dhoni said, “It is a privilege to be associated with snack leader FritoLay India. I am particularly excited to partner Saif and Juhi in introducing Fritolay’s mega consumer promotion ‘Chala Change ka Chakkar’. I think consumers are going to love the uniqueness of the prizes.”

“We are proud to welcome Dhoni into the Fritolay family. His pan-Indian appeal, confident can-do attitude, and responsible yet fun image make him one of India’s most loved youth icons,” said Deepika Warrier, Director, Marketing, FritoLay division, PepsiCo India Holdings.

Tags: e4m

Write A Comment

Hide