PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a mega FritoLay portfolio promotion called ‘Chala Change Ka Chakkar’ in February 2008.
Commenting on the partnership, Dhoni said, “It is a privilege to be associated with snack leader FritoLay India. I am particularly excited to partner Saif and Juhi in introducing Fritolay’s mega consumer promotion ‘Chala Change ka Chakkar’. I think consumers are going to love the uniqueness of the prizes.”
“We are proud to welcome Dhoni into the Fritolay family. His pan-Indian appeal, confident can-do attitude, and responsible yet fun image make him one of India’s most loved youth icons,” said Deepika Warrier, Director, Marketing, FritoLay division, PepsiCo India Holdings.