Dhoni and his band of boys go My Pepsi, My Way in new TVC

Dhoni and his band of boys go My Pepsi, My Way in new TVC

Author | exchange4media Mumbai Bureau | Tuesday, Sep 22,2009 8:43 AM

Dhoni and his band of boys go My Pepsi, My Way in new TVC

The new Pepsi TVC gets together five popular cricketers – MS Dhoni, Virender Sehwag, Ishant Sharma, Robin Uthapa and Praveen Kumar – and places them in the spectacular backwaters of Kerala. Conceptualised by JWT, the TVC imaginatively captures the tagline, ‘My Pepsi, My Way’.

Soumitra Karnik, Executive Creative Director, has conceptualized the TVC, while the production house is Corcoise Films. Prasoon Pandey is the director and the producer is Cyrus Pagdiwallah. The TVC breaks on September 23 in all news and entertainment channels.

Centre staging the youth’s cool, winning and daring attitude, the TVC revolves around a bunch of young fisher boys challenging the celebrities at their own game. With this TVC, Pepsi urges the youth to get what they want in their own, unmatched way.

Commenting on Pepsi’s new ‘Youngistaan’ TVC, Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India, said, “Within a short time, ‘Youngistaan’ has become a term that encapsulates today’s youth - it speaks their language and reflects their attitude, thoughts and aspirations. Through the TVC and the campaign line of “My Pepsi, My Way” brand Pepsi is provoking the youth of today to take on any situation and use their mental smarts to effortlessly find their way through any given situation.”

Hari Krishnan, Executive Business Director, JWT, said, “Youngsters go the extra mile to succeed and achieve whatever they want, the way they want! Challenges they encounter in their way are just part of the game! With the new My Pepsi My Way campaign, Pepsi empowers youngsters with this belief.”

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