Top Story


Home >> Advertising >> Article

Dheeraj Sinha steps down as Chief Strategic Officer, Grey Group

Font Size   16
Dheeraj Sinha steps down as Chief Strategic Officer, Grey Group

Dheeraj Sinha has stepped down as Chief Strategic Officer, Grey Group - South & South East Asia.

Speaking to exchange4media, Sinha said, “The Grey journey stands out in three ways—new business, talent and thought leadership. I was part of some critical new business acquisitions across the region in Asia as well as India. We got on board some of the best planning talent in India and other parts of Asia. Our insight work won at the Atticus Awards (WPP’s award for best published thinking). We have also scored continuously at the Effies, especially the APAC awards.”

Sinha has over 17 years of experience across McCann and Bates, before he made the switch to Grey to head their planning function for the region in 2012. He has also authored two books, titled 'Consumer India' and 'India Reloaded' which have been about the Indian consumer in a fast changing world and its relevance to the marketers.

Tags Grey Dheeraj Sinha Asia

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...