Dheeraj Sinha has stepped down as Chief Strategic Officer, Grey Group - South & South East Asia.
Speaking to exchange4media, Sinha said, “The Grey journey stands out in three ways—new business, talent and thought leadership. I was part of some critical new business acquisitions across the region in Asia as well as India. We got on board some of the best planning talent in India and other parts of Asia. Our insight work won at the Atticus Awards (WPP’s award for best published thinking). We have also scored continuously at the Effies, especially the APAC awards.”
Sinha has over 17 years of experience across McCann and Bates, before he made the switch to Grey to head their planning function for the region in 2012. He has also authored two books, titled 'Consumer India' and 'India Reloaded' which have been about the Indian consumer in a fast changing world and its relevance to the marketers.