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D&H Blurb explores contemporary retailing; going strong with Future Group

22-October-2009
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D&H Blurb explores contemporary retailing; going strong with Future Group

D&H Blurb Communications has been going strong with its relationship with Future Group. Speaking with exchange4media, Abhinav Dhar, Chief Creative Officer & Joint MD, D&H Blurb Communications, said, “It is a partnership of Dhar & Hoon’s creative skill set, Future Brand’s understanding of brands in a cultural context and Future Group’s thrust in unlocking consumption through retail formats that is called D&H Blurb.”

Dhar further said, “We are working with Future Ideas in developing loyalty programmes and other such convergence products for their consumer base which frequents outlets like Big Bazaar and Pantaloons. We are currently handling clients like Future Brand, Godfrey Philips (Funda Mint, Funda Goli), Amar Ujala, Haier LCD TVs, Planet Sports, Converse Shoes, and Jaypee Sports Integrated Complex, to name a few. All these accounts have been won in last seven months.”

Ajit Hoon, Co-Founder, Dhar & Hoon, added here, “In terms of business, we growing. We are also getting into the new medium of contemporary retailing. It is a great opportunity to apply traditional advertising skills to retail experiences and environments. These are new forms of communicating mediums and the opportunity is there to create and manage creative conversations through retail merchandising, events and activation.”

“We managing the complete media communication and BTL for Funda Mint and Funda Goli. For Haier LCD TVs, we are handling their complete communication package. For Amar Ujala, we are managing the entire brand and working with them across key supplements and other areas where the brand can stretch,” Dhar added.

He claimed that the agency has grown nearly five times since its launch in February 2009 and has a staff strength of 23 people in its Delhi and Mumbai offices.

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