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Develop 'likeability' index to measure brand endorsements

12-April-2004
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Develop 'likeability' index to measure brand endorsements

Even as celebs loom large on TV and print endorsing various brands, questions galore on the net impact of such campaigns. There seems to be a definite case for evolving a rating system in the domain and for bringing in a new breed of endorsers says Rajesh S Lalwani, Director Strategy & Business Development, brand-comm. For more on this, read View Point.

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