Top Story

e4m_logo.png

Home >> Advertising >> Article

Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively

24-March-2017
Font Size   16
Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively

Dettol Toilet Soaps topped BARC’s Top 10 Brands Across Genres for Week 11 (March 11- 17) of 2017’s viewership and ad insertions with 10,748 insertions.

Hero Splendor Range moved to second spot, with 8719 insertions.

OLX.in, Dominos Mobile App, Fogg Scent, Reliance Trends, Close Up Ever Fresh and American Tourister Backpack entered the list at third, fifth, sixth, seventh, eighth, and tenth spots with 8299, 6394, 6271, 6253, 6082, and 5762 insertions, respectively.

Colgate Dental Cream maintained its fourth spot, with 7822 insertions.

In the Top 10 Advertisers list, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Cadburys India retained their top three spots with 1, 00,666, 61,778, and 32,744 insertions, respectively.

Patanjali Ayurved, Coca Cola India Ltd, Brooke Bond Lipton India and Super Cassettes moved to fourth, seventh, eighth, and ninth spots with 23,199, 18,296, 17,736, and 16,643 insertions, respectively.

Procter & Gamble and Colgate Palmolive India maintained their fifth and sixth spots with 20,416, and 19,964 insertions, respectively.

Smithkline Beecham entered the chart at the tenth spot, with 16,054 insertions.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow