Top Story

e4m_logo.png

Home >> Advertising >> Article

Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively

24-March-2017
Font Size   16
Share
Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively

Dettol Toilet Soaps topped BARC’s Top 10 Brands Across Genres for Week 11 (March 11- 17) of 2017’s viewership and ad insertions with 10,748 insertions.

Hero Splendor Range moved to second spot, with 8719 insertions.

OLX.in, Dominos Mobile App, Fogg Scent, Reliance Trends, Close Up Ever Fresh and American Tourister Backpack entered the list at third, fifth, sixth, seventh, eighth, and tenth spots with 8299, 6394, 6271, 6253, 6082, and 5762 insertions, respectively.

Colgate Dental Cream maintained its fourth spot, with 7822 insertions.

In the Top 10 Advertisers list, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Cadburys India retained their top three spots with 1, 00,666, 61,778, and 32,744 insertions, respectively.

Patanjali Ayurved, Coca Cola India Ltd, Brooke Bond Lipton India and Super Cassettes moved to fourth, seventh, eighth, and ninth spots with 23,199, 18,296, 17,736, and 16,643 insertions, respectively.

Procter & Gamble and Colgate Palmolive India maintained their fifth and sixth spots with 20,416, and 19,964 insertions, respectively.

Smithkline Beecham entered the chart at the tenth spot, with 16,054 insertions.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions