Dettol Toilet Soaps continued to take the lead in BARC’s Top 10 Brands Across Genres for Week 16 (April 15–21) of 2017’s viewership and ad insertions with 15,574 insertions.
Lalitha Jewellery, Roop Mantra Ayur Face Cream, and Fair & Lovely Advanced Multivitamin moved to the second, third, and fourth spots with 15,392, 11,555 and 10,277 insertions, respectively.
Hotstar and Gionee A1 slipped to the fifth and eighth spot with 7,869 and 7,223 insertions, respectively.
Dominos Everyday Value, Close Up Ever Fresh, Mc Dowells No. 1 Soda and LIC Corporate entered the list at the sixth, seventh, ninth, and tenth spots with 7,590, 7,480, 6,640 and 6,571 insertions, respectively.
In the Top 10 Advertiser list, Hindustan Lever, Reckitt Benckiser India, and Brooke Bond Lipton India continued to retain the top three spots with 1,44,262, 81,879, and 25,229 insertions, respectively.
Colgate Palmolive India and Coca Cola also maintained their fourth and tenth spots putting in 19,167 and 15,892 insertions, respectively.
Patanjali Ayurved and Cadburys India moved up to the fifth and sixth with 17,428 and 16,617 insertions, respectively.
Pepsi and Ponds India made an entry on the list at the seventh and ninth spots putting in 16,421 and 16,364 insertions, respectively.
Procter & Gamble slipped to the eighth spot with 16,371 insertions.