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Font Size   16 launches videos to create awareness about online shopping has launched two new videos as a part of their ongoing campaign ‘ dwara janhit mein jaari’ to create awareness about online shopping. The videos take a comical approach to address the issues faced by people while shopping online.

The first video alludes to concerns about duplicity, return policies amongst others while the second video explains the concept of online shopping community. This is an attempt to encourage people to do a little 'Charcha' before doing online 'Kharcha'. In a Funny quirky way Desidime tries to alert online shoppers against going about online shopping blindly & to make more informed decisions.

The videos are is likely to strike a chord with most viewers as they connect with the daily shopping hues faced by the “aam janta”. The release of the videos has also been appropriately timed, keeping with the ongoing festive season where users take to online shopping the most.

Commenting on the video campaign, Mehul Jobanputra, CEO & Co-Founder, said, "With this new video campaign, we aim to inform people about the benefits of an online shopping community and how using one can help us dodge the problems we face to avoid common mistakes we make while shopping online”.

With the release of the two new videos, looks to make the online shopping process a lot easier and hassle-free for its users. The platform can be used to collaborate, make friends and share information to enable the best shopping decisions.

You can watch the ad campaign here:

Creative Agency: Developed in-house by the team

Director: Jay Bhansali

Creative Director: Jay Bhansali

Brand Strategist: Pramod Sharma (VP – Online Marketing at Parity Cube Pvt Ltd)


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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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