Department of Posts, Ministry of Communication & IT, has invited advertising agencies to present proposals for providing support to the department for its branding, advertising and marketing activities. The last date for submission of proposals is September 5, 2011.
The selected agency would be responsible for marketing and branding related activities for all products and services of the Department of Posts.
The official tender called on behalf of President of India lists mandates for agencies before submitting the proposals, which include the bidder having INS accreditation, submission of earnest money of Rs 250,000 by the bidder, the agency having a minimum turnover of Rs 30 crores in the last three years, at least two Central Government Ministries/ Departments/ State Government Departments/ Central/ State PSU as its regular clients and an office located in Delhi with full support facilities.
The winning agency would handle various works for Department of Posts like market survey and analysis, formulation of creative and advertising strategy, outlining strategy for media buying and media planning, development of strategy for public relations activities, conceptualisation and designing of all print advertisements , production of radio jingles, TV advertisements/ audio visuals, Internet advertisements, posters/ banners/ outdoor advertisements and other collaterals like brochures/ booklets/ calendar/ greeting card, etc.
The contract will be valid for two years from the date of award of the contract, which can be extended for another year on mutual consent.