Top Story

e4m_logo.png

Home >> Advertising >> Article

Department of Posts scouts for creative partner

19-August-2011
Font Size   16
Share
Department of Posts scouts for creative partner

Department of Posts, Ministry of Communication & IT, has invited advertising agencies to present proposals for providing support to the department for its branding, advertising and marketing activities. The last date for submission of proposals is September 5, 2011.

The selected agency would be responsible for marketing and branding related activities for all products and services of the Department of Posts.

The official tender called on behalf of President of India lists mandates for agencies before submitting the proposals, which include the bidder having INS accreditation, submission of earnest money of Rs 250,000 by the bidder, the agency having a minimum turnover of Rs 30 crores in the last three years, at least two Central Government Ministries/ Departments/ State Government Departments/ Central/ State PSU as its regular clients and an office located in Delhi with full support facilities.

The winning agency would handle various works for Department of Posts like market survey and analysis, formulation of creative and advertising strategy, outlining strategy for media buying and media planning, development of strategy for public relations activities, conceptualisation and designing of all print advertisements , production of radio jingles, TV advertisements/ audio visuals, Internet advertisements, posters/ banners/ outdoor advertisements and other collaterals like brochures/ booklets/ calendar/ greeting card, etc.

The contract will be valid for two years from the date of award of the contract, which can be extended for another year on mutual consent.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.