Top Story


Home >> Advertising >> Article

Department of Post to sell space on post cards for advertisements

Font Size   16
Department of Post to sell space on post cards for advertisements

The department of post has decided to sell one-third space on post cards for advertisements. The experiment will start with the recently launched “Meghdoot” post cards. The focus would be on those companies that are looking for an effective tool for rural marketing.

As per the plans, the space on the reverse side of the card will be given out for advertisements. According to sources, fast moving consumer goods companies looking for the rural markets will particularly benefit from the initiative.

With this move, the government is expecting to make up 50 per cent of the cost involved in this subsidised card. Meghdoot is priced at 25 paise, 50 percent lower than the normal post card.

Depending on the success, the postal department also plans to introduce this scheme to other cards also. According to sources, the department is currently working out the details of the advertising strategy for this.

It is, however, not clear if the advertising rights will be given on an all-India basis or various companies will bag rights for different zones or states.

The department of post has recently launched a series on new initiatives such as greeting cards, logistics post targeted at the corporate sector to generate additional revenues.

Source: Business Standard


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.