Dentsu Webchutney, the digital agency from within the Dentsu Aegis Network, has bagged QiKU Network Technologies’ media mandate. The account will be managed by Webchutney’s New-Delhi office.
Commenting on the win, Ashish Kaushik, Senior Director, Dentsu Webchutney says, “We’re extremely glad to be associated with QiKU and we feel that this partnership will be an exciting opportunity for us to push the boundaries in the digital sphere by building a brand right from a scratch. Leveraging our resources and our understanding of the digital sphere, we hope to transform the consumer’s perception and develop a strategic vision for the brand.”
QiKU Network Technologies (Shenzen) Co. Ltd, founded in January 2015, is a joint venture between security software giant Qihoo 360 and one of the world’s largest smartphone manufacturers- Coolpad. The company will start shipping their handsets to India and Indonesia later this year. Distribution to additional countries including Brazil, Russia and Turkey, will follow next.
Varun Sharma, CEO QiKU- India said, “With QiKU we want to build a game changing mobile internet company. We will do this by creating truly innovative devices with customer centric software. Our first Flagship - The Q Terra, will come with an almost bezel-less design and a super-fast, ultra-low power consuming 360 OS. This flagship will be the first in a series of game-changing devices we will launch in the coming few months.”
Talking about the future of QiKU’s media presence, Ashish Somvanshi, National Head- Digital Marketing, QiKU- India said, “Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. This is the reason why we have chosen Dentsu Webchutney as our trusted partner.”