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Dentsu plans to hit Mumbai big way, strengthens workforce

02-December-2004
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Dentsu plans to hit Mumbai big way, strengthens workforce

Ever since Dentsu has established its operations in the form of Dentsu Marcom and Dentsu Communications in India last year under the stewardship of Sandeep Goyal, the company has been growing steadily. After a fresh round of appointments in the senior strata in its Delhi wing, the agency is now planning to hit the Mumbai market in a big way with a new-look team in place.

Dentsu is soon to recruit as many as 25 people in December itself to steady its Mumbai operations. “We are on the threshold of a full fledged launch for Dentsu Marcom in Mumbai. I am in the final stages of appointing the team,” informs Goyal.

Dentsu Marcom, Mumbai too would be a full service agency like Dentsu Marcom Delhi and Dentsu Communications. The Tata Corporate business is already functional at the Mumbai office and now Goyal’s intention is to add more work here.

However, expressing that the move would help the agency continue on the growth track, Goyal shares more on the senior-level appointments made at the Delhi office. Of the appointments made, the first is of Ashish Dabral, who joins Dentsu Communications, Delhi as Vice President. Dabral will be reporting into the agency's Executive Director, Ruchira Raina who operates from the agency's Bangalore HQ.

Speaking more on this, Goyal says, "The Yamaha account is based from this office and work is in full swing here already. I believe Ashish brings with him a vast experience that will benefit the agency at large. And Delhi is a market full of opportunities, which we hope to maximize with prime talent like Dabral."

Dabral has almost 16 years of media experience to his credit working with agencies like O&M and Contract before a short stint with Zee TV as marketing head. With this assignment, he is relocated to Delhi and his specific task is ensuring growth of the agency, working towards new businesses and being instrumental in other recruitments.

The other new member comes in the form of Ravpreet Ganesh, who joins as Director, Strategic Initiatives. Ganesh isn’t associated with any one of the Dentsu offices but holds a corporate responsibility, wherein she reports directly to Goyal. Her task includes business development, finance and looking after network coordination in terms of international clients and their relations with the Indian market.

She too brings with her nearly 10 years of experience from agencies like Lowe Lintas Delhi, where she was handling the Wills Lifestyle business and also Rediffusion where she was incharge of the huge Airtel account nationally. "She brings with her a very rich experience of various clients categories. It is the depth and the expanse of their experience that will benefit us."

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