Dentsu planning sports vertical in India

Dentsu planning sports vertical in India

Author | exchange4media News Service | Thursday, Aug 07,2014 3:28 PM

Dentsu planning sports vertical in India

The growing sports culture in India is being keenly watched by brands and agencies alike. Traditionally, India has been a market with strong bend towards cricket, however, in recent years other sports such as football, tennis, badminton, Formula 1 racing and golf have also found ardent fan base in the country.

With a view to tapping this growing interest in sports, Dentsu is planning to set up a sports unit in India.

As is known, Dentsu recently won the creative duties of DEN Networks’ Delhi Team in the Indian Super League.

As per a PricewaterhouseCoopers report, Southeast Asia is expected to see more than $18 billion being pumped into sports marketing this year. Of this, sports sponsorship is slated to witness spends of around $12 billion.

India’s good performance in the recently concluded Glasgow Commonwealth Games 2014 and the launch of the Pro-Kabbadi League has put the spotlight on sports other than cricket, which augurs well for growth of the sports marketing and sponsorship in the country.

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