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Dentsu planning sports vertical in India

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Dentsu planning sports vertical in India

The growing sports culture in India is being keenly watched by brands and agencies alike. Traditionally, India has been a market with strong bend towards cricket, however, in recent years other sports such as football, tennis, badminton, Formula 1 racing and golf have also found ardent fan base in the country.

With a view to tapping this growing interest in sports, Dentsu is planning to set up a sports unit in India.

As is known, Dentsu recently won the creative duties of DEN Networks’ Delhi Team in the Indian Super League.

As per a PricewaterhouseCoopers report, Southeast Asia is expected to see more than $18 billion being pumped into sports marketing this year. Of this, sports sponsorship is slated to witness spends of around $12 billion.

India’s good performance in the recently concluded Glasgow Commonwealth Games 2014 and the launch of the Pro-Kabbadi League has put the spotlight on sports other than cricket, which augurs well for growth of the sports marketing and sponsorship in the country.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’