Top Story


Home >> Advertising >> Article

Dentsu planning sports vertical in India

Font Size   16
Dentsu planning sports vertical in India

The growing sports culture in India is being keenly watched by brands and agencies alike. Traditionally, India has been a market with strong bend towards cricket, however, in recent years other sports such as football, tennis, badminton, Formula 1 racing and golf have also found ardent fan base in the country.

With a view to tapping this growing interest in sports, Dentsu is planning to set up a sports unit in India.

As is known, Dentsu recently won the creative duties of DEN Networks’ Delhi Team in the Indian Super League.

As per a PricewaterhouseCoopers report, Southeast Asia is expected to see more than $18 billion being pumped into sports marketing this year. Of this, sports sponsorship is slated to witness spends of around $12 billion.

India’s good performance in the recently concluded Glasgow Commonwealth Games 2014 and the launch of the Pro-Kabbadi League has put the spotlight on sports other than cricket, which augurs well for growth of the sports marketing and sponsorship in the country.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow