Dentsu Media, which formally launched its two media brands – Media Palette and Media Cubic – in the summer of 2007, has picked up over Rs 100 crore of media business in the last four months.
Dentsu’s Media Palette has been appointed the planning and buying AOR for major clients like Suzlon Energy and Indiabulls, which between them account for nearly Rs 40 crore in media spend. Media Palette, Delhi, has been assigned the media planning responsibilities of four brands from the Ghadi detergent family, including the mother brand Ghadi and other brands like Xpert, MR 2 and Venus. The total value of these accounts is worth over Rs 20 crore in media spends. Concurrently, Media Palette, Mumbai, handles the entire media planning for Rasna out of Ahmedabad. The brand spends account for around Rs 15 crore.
Commenting on these wins, Sanjoy Chakrabarty, COO, Dentsu Media, said, “These are big clients with big future plans and require big time thinking. We are proud to play our role in assisting these brands in their journey into tomorrow.” Add to this the agency has been appointed the media planning and buying AOR for Grasim Suitings, Luxor and Parker writing instruments, Adani Enterprises, new brands from Raymond Apparel, JK Helen Curtis and JP Greens – all of which amount to another Rs 40 crore in media spends.
Meanwhile, Dentsu’s Media Cubic has been assigned the media buying and planning duties for SwissAir in Delhi. Media Cubic also handles Transitions, the optical lens global brand in Bangalore. Together, these brands account for Rs 10 crore in media spends.
Dentsu Media additionally has been assigned planning and buying duties by various Dentsu affiliated global brands, including All Nippon Airways for their releases in India.
“We are confident that we shall be one amongst the top five media-buying agencies in India in the next couple of years,” said Sharat Jain, CEO, Dentsu Media.
“We are building the necessary competence on the ground as well as the volumes that will help in the long run,” said T Koyanagi, Executive Vice-President, Dentsu Media, who is based in India. “We are investing in a host of tools and India specific knowledge-products, which are helping us in our new business drive. Clients find many of these initiatives very valuable as they come from an international perspective adapted specifically to Indian markets and consumers,” he added.