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Dentsu media bags Mrs. Bector's Food Specialties' communications mandate

19-June-2015
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Dentsu media bags Mrs. Bector's Food Specialties' communications mandate

Dentsu media, a Dentsu Aegis Network company, has bagged the communications mandate of Mrs. Bector’s Food Specialties.

According to a company statement, “the key reasons for being chosen by Mrs. Bector’s were the focused strategic, holistic and forward thinking approach to the client’s communication requirements. Dentsu media’s embodiment of the ethos of “beyond space” and strong organizational background helps them customize media agnostic solutions for clients. Going a long way in working as true partners with the client to creatively provide solutions that succeed.”

“We believe that Dentsu media’s team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans,” said Anoop Bector, MD of Mrs. Bector’s Food Specialties.

Divya Karani, CEO, Dentsu media, comments, "We are extremely proud to partner with Mrs. Bector’s Food Specialties Ltd. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs.”

The film is made by Taproot Dentsu, A Dentsu Aegis Network agency.

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