Dentsu media bags Mrs. Bector's Food Specialties' communications mandate
Dentsu media, a Dentsu Aegis Network company, has bagged the communications mandate of Mrs. Bector’s Food Specialties.
According to a company statement, “the key reasons for being chosen by Mrs. Bector’s were the focused strategic, holistic and forward thinking approach to the client’s communication requirements. Dentsu media’s embodiment of the ethos of “beyond space” and strong organizational background helps them customize media agnostic solutions for clients. Going a long way in working as true partners with the client to creatively provide solutions that succeed.”
“We believe that Dentsu media’s team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans,” said Anoop Bector, MD of Mrs. Bector’s Food Specialties.
Divya Karani, CEO, Dentsu media, comments, "We are extremely proud to partner with Mrs. Bector’s Food Specialties Ltd. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs.”
The film is made by Taproot Dentsu, A Dentsu Aegis Network agency.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking