Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Media added to Aircel roster; Starcom continues as media agency

24-September-2009
Font Size   16
Share
Dentsu Media added to Aircel roster; Starcom continues as media agency

Telecom major Aircel has added Dentsu Media to its media agency roster. It is understood that Dentsu would be handling the TV business for Aircel, while the remainder would be handled by Starcom Worldwide. As is known, Dentsu Communications is handling the creative duties for Aircel.

Earlier, the mammoth Rs 200 crore account was divided between Starcom Worldwide and Carat, wherein the latter handled the business in Chennai and Tamil Nadu markets.

When contacted, Aircel’s Marketing Head, Rahul Saighal, said, “We do not comment on market speculations.”

The agencies involved, too, have nothing to say for now.

Reiterating that Dentsu is all geared for the business, a source familiar with the situation said, “Dentsu Media would be focusing on building long-term brand properties to conceive innovative media solutions in a vastly fragmented media market.”

Aircel, which has been operational in south India (Tamil Nadu), has expanded its network in the northern and eastern parts of the country, and has also started operations in states such as Assam, the North East, Orissa, West Bengal, Jammu and Kashmir, Himachal Pradesh and Bihar. The mobile service provider is aiming for a pan-India presence this year.

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46