Dentsu Marcom has won the creative and communication strategy mandate for Lavasa Hill Town Project from HCC, an infrastructure construction company. Lavasa is a pioneering project near Pune that is currently being developed by HCC.
Dentsu Marcom will work with the Lavasa branding team at HCC to create an overall brand promise, and then roll out a 360-degree communication campaign. Dentsu already handles corporate creatives and advertising for parent company HCC.
“Lavasa is being developed in stages and has a long-term vision and potential to attract national and international attention. Dentsu's impressive credentials and creative experience in varied sectors prompted HCC to select the agency to craft the creative and communication strategies for Lavasa,” said Anuradha Paraskar, Marketing Head, Lavasa.
Commenting on the account win, Ashish Dabral, VP, Dentsu Marcom, said, “Lavasa is an once-in-a-lifetime project and all of us at Dentsu Marcom are delighted to be part of this great vision which will result in the creation of a major landmark of our times.”
Lavasa will be India’s first post-Independence hill-town being developed in a planned manner as an integrated urban and economic centre across the picturesque landscape of 12,500 acre. It has been conceived with a view to improving the quality of life for its residents and visitors by creating an environment based on the core beliefs of cosmopolitan lifestyle, technology leadership, lifelong learning and spiritual harmony.