Dentsu Marcom Mumbai has bagged the creative and media duties of travel company Thomas Cook in a multy-agency pitch. The account size has been pegged in the region of Rs 10-12 crore. Bates, EuroRSCG, McCann Erickson, and Network Advertising were the other agencies that had taken part in the pitch. The incumbent agency is Network Advertising.
Thomas Cook India offers a broad spectrum of leisure travel-related services such as package tours, currency exchange and travel insurance as well as hotel and flight reservations.
Dentsu Marcom Chairman, Sandeep Goyal, said, “We are really happy to bag this business. Thomas Cook is one of the oldest and well-known brands in the country. We have already begun work on the account.”
Dentsu Marcom Mumbai Vice-President, Ashish Debral, said, “Thanks to cheaper fares Indians have taken to traveling a lot – both within India and abroad. Dentsu is embarking on a 360-degree strategy for the company, including print, TVC, outdoors and Internet. In fact, a print ad has already appeared in the special anniversary issue of Mid Day. We will be targeting all the main dailies and travel magazines. The TVC will appear in six months’ time.”
Thomas Cook began its Indian operations way back in 1881, with its first office in Mumbai. Subsequently,it expanded to Kolkata, Bangalore, Delhi and Chennai, under the aegis of Thomas Cook Overseas Ltd. It has been present in India for 124 years and operates a total of 60 offices at various locations in the country.