The Dentsu India Group announced that Toshiba India DS division has moved its creative duties to Dentsu Marcom. The pitch process began in May and the partnership was sealed in June.
The agency’s Delhi branch will handle the TV and laptop accounts. Work on both has begun, with the laptop campaign seeing a nationwide launch even as this is being written.
Talking on this development, Rohit Ohri, Executive Chairman, Dentsu India Group said, “Toshiba India is now gearing up for its next phase of aggressive growth in India. We’re delighted with this opportunity to partner the company on this exciting new journey. Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to hopefully produce work that is an industry benchmark.”
Adding to this, Sanjay Warke, Country Head, Toshiba India (DS division) said, “Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. For our communication efficacy, it is important to have a partner that emulates similar brand values of unparalleled quality, high performance and reliability embedded in its DNA. Dentsu’s understanding of this industry, its skills and the ability to translate consumer insights into unique media touch-points, made us choose them as our creative partner.”
For the record, The Dentsu India Group recently acquired 80 per cent stake in Webchutney. In 2012, Dentsu acquired 51 per cent stake in Taproot India.