Dentsu Marcom has bagged the advertising duties for Mundra Port Special Economic Zone (SEZ) that is a part of Adani Group. It is one of India’s leading private ports, based in Mundra in Gujarat. The size of the business is approximately Rs 10 crore.
Confirming the development, Ameet Desai, CFO-Infrastructure, Adani Group, said, “The reason we roped in Dentsu Marcom is because the agency has a reputation of having a very talented team. There showed a high level of involvement right from understanding the business to providing a communication strategy and translating it to a campaign.”
Desai explained that the communication approach is 360 degree including print, television and outdoor. While the print campaign has just broken, the TVC and outdoor campaign will follow soon.
"With the print campaign breaking today, we look forward to help position Adani Group as a globally diversified conglomerate," commented Rajesh Aggarwal, Executive Director, Dentsu Marcom.