Dentsu Marcom has bagged the creative and media mandate for financial and real estate services company Indiabulls. The account size is pegged at around Rs 20 crore. The agency was finalised after a pitch that saw by participation by seven to eight agencies, including Saatchi & Saatchi, Publicis Ambience and FCB Ulka.
Kubeir Khera, Marketing Manager, Indiabulls, said, “We chose Dentsu as our agency because they understood our brief well and their presentation was in sync with our plans.”
Ashish Dabral, Vice-President, Dentsu Marcom Mumbai, commented, "We are happy to bag the account of Indiabulls. We look forward to do some exciting work for them in the future."
Khera added, “We have not yet fixed a final budget for the campaign, but it will surely be upwards of Rs 20 crore. We will have a communication mix of television, print and outdoors for this campaign.”
It is learnt that there would be no Internet or direct marketing activities for this campaign.