Dentsu Marcom has announced the launch of its new division, Q:Pro, which will offer specialised employer branding solutions, ranging from designing and releasing ads across media to manpower planning and salary administration.
Announcing the launch of Dentsu Q:Pro, Sandeep Goyal, Chairman, Dentsu India, said, “In these days of increasing competition and exploding opportunities, acquiring and retaining the right talent has become a humongous task in itself, thereby requiring a scientific approach and well thought out strategy. Many corporates today are feeling the need of implementing employer branding measures and are seeking the services of experts for the same. Dentsu Q:Pro, the first solution provider of its kind, will also offer 360-degree service solutions to its clients.”
Dentsu has invested in extensive research amongst both corporates and skilled workforce, and has forged collaborations with service providers, domain experts and media partners.
As part of its service roster, Dentsu Q:Pro has entered into a strategic alliance with job portal Naukri.com and CNBC-TV18 for ‘The Job Show’, India’s first reality TV job show involving prospective employees with 0-3 years’ experience. Based on a slew of parameters, including communication skills, five candidates are shortlisted for each episode. The winner can hope to bag a job with companies like Aviva Life Insurance, Flextronics, LG, Impetus Technologies, Yes Bank and Dentsu India.