Dentsu Marcom, part of Dentsu Inc, will be commencing operations in Ahmedabad from August. Srinivas R Bhatt, who was with Mudra for nearly 15 years and was subsequently heading Alpha Gujarati channel, has been roped in to set up Dentsu’s Ahmedabad operations. Bhatt will be Advisor to the Chairman.
The Ahmedabad office is likely to be fully operational by Dussehra this year. It will be a full-service office and will be hubbed into the Mumbai operations of Dentsu Marcom.
Bhatt is well-known for having led the marketing communications of many of Gujarat’s best known brands, including Reliance, Rasna, Symphony air-coolers, Moov, C Somabhai Tea, and Dhara, among others. “Bhatt gives us the advantage of local knowledge in this market. He is widely respected for his advertising acumen and his astute understanding of communications issues,” said Sandeep Goyal, Chairman, Dentsu India.
Earlier this month, Dentsu Marcom was awarded the Rasna account out of Ahmedabad. The acquisition of this business has been the trigger for setting up operations in Gujarat, for Dentsu.
Explained Goyal, “The Rasna brand is an iconic one. It has been one of India’s finest home-spun brands, which has successfully beaten the challenge of many a global competitor. When Piruz Khambatta, Chairman of Rasna, asked us to handle the advertising for his flagship business, I promised him door-step service backed by global knowledge. By opening an office here, I am just fulfilling my commitment to him. Khambatta epitomises the entrepreneurial success of Gujarati business. This has been also the prime driver in us wanting to hoist the Dentsu flag here and be part of the booming business hub of Gujarat.”
Dentsu handles advertising for global giants like Toyota, Honda, Yamaha, Suzuki, Sony, Panasonic, Canon, Sanyo, Daikin, NTT DoCoMo, NEC, Fujitsu, Ricoh, and Bridgestone, among others. Dentsu is also the global leader in the marketing of sports and plays a leading role in the marketing of the Olympics, FIFA World Cup, World Athletics, World Swimming and Formula-1 racing. Dentsu is also the world’s largest exhibition design company. Last year it handled the World Expo 2005 held at Aichi, Nagoya. Dentsu also helps host the Japan Motor Show in Tokyo.
Dentsu’s India operations this year is expected to cross the Rs 500-crore mark in capitalised billings, making it the fastest growing advertising agency in the country. “Dentsu has over the years contributed to the global leadership of brands like Toyota, Honda, Canon and Sony. Dentsu pioneered the concept of ‘Communication without Lines’, which was decades ahead of the 360-degree communication approach of Western ad agencies much, much later,” said Goyal.
Dentsu will soon be launching its media brand, Media Palette, in India and also play a leading role in digital communication in the days to come.
Dentsu Marcom India recently launched its operations in Dubai and currently handles Honda, Haier, Damas, Panasonic, Dubai Police and Mauritius Telecom (Emtel) in the Middle-East.