Top Story


Home >> Advertising >> Article

Dentsu Marcom front runner for Honda Cars' new offering

Font Size   16
Dentsu Marcom front runner for Honda Cars' new offering

As exclusively reported by exchange4media earlier, (Honda Cars India scouts for creative agency for new launch) Honda Cars India was looking for a creative agency for its new launch under its product offering for Honda City. This new launch has been kept strictly under wraps so as not to affect the market for its existing offerings.

The multi-agency pitch, wherein only agencies on the current roster were invited, included participation from Grey Worldwide, Dentsu Marcom, and Soho Square Advertising and Marketing Communications, a division of the WPP Group in India.

While industry insiders confirm that Dentsu Marcom has won the creative duties for the new launch, the agency remained tight-lipped and refused to comment.

The agency’s other works for the brand includes ‘Today is that someday’ for the revamped Honda City and ‘All new CR-V. One life and Many lives’ for Honda CR-V.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO