Top Story


Home >> Advertising >> Article

Dentsu Marcom bags Sony’s IT account

Font Size   16
Dentsu Marcom bags Sony’s IT account

Dentsu Marcom has added yet another feather to its cap. The four-month-old agency has bagged the exclusive creative duties of consumer electronics giant Sony for its IT products. Speaking to, Rajesh Aggarwal, COO and Executive Vice-President, Dentsu Marcom, explained, “We will be handling the entire creative duties of Sony-IT which is all set to make a foray into the IT sector in India by launching its PCB TFT-LCD flat computer monitors.”

Aggarwal added, “Sony is known for superior technology which is what will be leveraged for the product by applying a top-end premium brand equity strategy.”

Dentsu Marcom is also handling special projects for Sony. However, Aggarwal refused to disclose the account size, beyond saying that it would be “reasonably sized” as extensive below-the-line activities would be involved.

The start-up agency has bagged some major assignments like Vatika City, a Rs 5-crore real estate project in Gurgaon, Honda cars and scooters, and Sony Erickson mobile handsets. It has also been assigned to do the corporate campaign for Tata group’s centenary celebrations.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship