Top Story


Home >> Advertising >> Article

Dentsu Marcom bags Rs10 crore media and creative business of Gati

Font Size   16
Dentsu Marcom bags Rs10 crore media and creative business of Gati

Dentsu Marcom, Mumbai has won the media and creative business of express distribution and SCM brand, Gati. The account size has been pegged at Rs 10 crore.

Gati is now embarking on a major exercise to reinforce its leadership position as a logistics pioneer and leader. To achieve this, new investments and infrastructure are being put in place. The company plans to invest $100 million in the next three years in mechantronic warehouses, technology and in improving delivery systems. “To help us achieve our objective we needed a partner who understood our vision and had out of the box ideas,” said Manoj Agarwal, Chief Marketing Officer, Gati.

He further said, “To meet the changing needs of the customers, Gati has identified new areas of thrust and would be also introducing new products to fulfill the market needs.”

“Cargo and logistics is a very interesting category to work on as it’s a unique combination of service backed by technology. With the growing economy and business, the category is bound to grow by leaps and bounds. We are proud to be associated with Gati, which is a pioneer in its business sphere, and hope to do some pathbreaking work,” said Rajesh Aggarwal, Executive Director, Dentsu Marcom.

Gati has a strategic tie-up with Indian (Indian Airlines) Cargo, resulting in assured space in all major sectors. The company has extended its reach in the Asia Pacific region and SAARC countries by opening its offices in Singapore, Shanghai, Beijing, Hong Kong, Kathmandu as well as tie-ups in Sri Lanka and Bangladesh.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...