Dentsu Marcom, Mumbai has won the media and creative business of express distribution and SCM brand, Gati. The account size has been pegged at Rs 10 crore.
Gati is now embarking on a major exercise to reinforce its leadership position as a logistics pioneer and leader. To achieve this, new investments and infrastructure are being put in place. The company plans to invest $100 million in the next three years in mechantronic warehouses, technology and in improving delivery systems. “To help us achieve our objective we needed a partner who understood our vision and had out of the box ideas,” said Manoj Agarwal, Chief Marketing Officer, Gati.
He further said, “To meet the changing needs of the customers, Gati has identified new areas of thrust and would be also introducing new products to fulfill the market needs.”
“Cargo and logistics is a very interesting category to work on as it’s a unique combination of service backed by technology. With the growing economy and business, the category is bound to grow by leaps and bounds. We are proud to be associated with Gati, which is a pioneer in its business sphere, and hope to do some pathbreaking work,” said Rajesh Aggarwal, Executive Director, Dentsu Marcom.
Gati has a strategic tie-up with Indian (Indian Airlines) Cargo, resulting in assured space in all major sectors. The company has extended its reach in the Asia Pacific region and SAARC countries by opening its offices in Singapore, Shanghai, Beijing, Hong Kong, Kathmandu as well as tie-ups in Sri Lanka and Bangladesh.