It’s action time at Dentsu Marcom offices. It has already begun work on the Dr Batra’s account. And now it’s the Iffco-Tokyo business that has come to the agency’s way. The agency’s Delhi office has bagged both the creative and media duties of the general insurance company and the account size is pegged at Rs 7 crore.
Dentsu Marcom has won the mandate after a two-month-long pitch process. The incumbent agency was Rediffusion. Iffco-Tokyo enjoys a 14 per cent market share of the general insurance market.