Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Marcom bags consolidated biz of Park Avenue, a/c sized at Rs 12 cr

15-February-2005
Font Size   16
Share
Dentsu Marcom bags consolidated biz of Park Avenue, a/c sized at Rs 12 cr

Adding to the recent win of HDFC Standard Life, Dentsu India has added some more business to its kitty. In the wake of a multi-agency pitch, Dentsu Marcom has won the consolidated duties of Raymond's Park Avenue. The account is sized in the region of Rs 12 crore. The incumbent on the business was Ambience Publicis.

The pitch was called over a month back. The other finalist for the business was Leo Burnett. With this development Dentsu Marcom will take care of the media planning and buying and the creative responsibilities of the business. Confirming the development, Rajesh Aggarwal, Executive Director, Dentsu Marcom expresses, "We are delighted to have been assigned the business, The task of enhancing the market leadership of Park Avenue is very interesting and engaging."

Adding more on what is expected from the agency, Ravpreet Ganesh, Director-Strategic Initiatives, Dentsu India says, "Park Avenue's market leadership is both a function of the brand reach and the brand canvas. Since Park Avenue offers a complete wardrobe for the gentlemen to suit all work and social occasions, it is this appeal of the brand that we have been tasked to communicate."

Park Avenue is one the reckoned brands from the Raymond's portfolio. The products that it offers include shirts, trousers, suits, jackets and accessories.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO