Adding to the recent win of HDFC Standard Life, Dentsu India has added some more business to its kitty. In the wake of a multi-agency pitch, Dentsu Marcom has won the consolidated duties of Raymond's Park Avenue. The account is sized in the region of Rs 12 crore. The incumbent on the business was Ambience Publicis.
The pitch was called over a month back. The other finalist for the business was Leo Burnett. With this development Dentsu Marcom will take care of the media planning and buying and the creative responsibilities of the business. Confirming the development, Rajesh Aggarwal, Executive Director, Dentsu Marcom expresses, "We are delighted to have been assigned the business, The task of enhancing the market leadership of Park Avenue is very interesting and engaging."
Adding more on what is expected from the agency, Ravpreet Ganesh, Director-Strategic Initiatives, Dentsu India says, "Park Avenue's market leadership is both a function of the brand reach and the brand canvas. Since Park Avenue offers a complete wardrobe for the gentlemen to suit all work and social occasions, it is this appeal of the brand that we have been tasked to communicate."
Park Avenue is one the reckoned brands from the Raymond's portfolio. The products that it offers include shirts, trousers, suits, jackets and accessories.