Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Marcom adds Japanese airline ANA to its kitty

24-August-2007
Font Size   16
Share
Dentsu Marcom adds Japanese airline ANA to its kitty

Dentsu Marcom has been appointed to handle the media duties of Japanese airline ANA. The luxury airliner will be launching its India operations from September 1, 2007. The campaign for the airline has already been launched and industry sources peg the account size at Rs 3-4 crore.

The communication mix for the campaign is expected to involve print, outdoor and direct marketing activities. No television commercials have been planned for this campaign. It is learnt that the account will be handled by Dentsu’s Mumbai office.

Both ANA and Dentsu officials were not available for comments at the time of filing the report.

The airline will launch the first non-stop and the first all-business 36-seater jet flight between Tokyo-Narita and Mumbai from September 1, 2007.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO