Dentsu Marcom has been appointed to handle the media duties of Japanese airline ANA. The luxury airliner will be launching its India operations from September 1, 2007. The campaign for the airline has already been launched and industry sources peg the account size at Rs 3-4 crore.
The communication mix for the campaign is expected to involve print, outdoor and direct marketing activities. No television commercials have been planned for this campaign. It is learnt that the account will be handled by Dentsu’s Mumbai office.
Both ANA and Dentsu officials were not available for comments at the time of filing the report.
The airline will launch the first non-stop and the first all-business 36-seater jet flight between Tokyo-Narita and Mumbai from September 1, 2007.