Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Marcom adds creative duties of HMSI’s CB Twister bike to its portfolio

14-December-2009
Font Size   16
Dentsu Marcom adds creative duties of HMSI’s CB Twister bike to its portfolio

Dentsu Marcom has been assigned the creative duties of newly-launched entry level bike, the 110 cc CB Twister, from Honda Motorcycle & Scooter India (HMSI). Dentsu Marcom has been handling Honda motorcycles since 2004.

Shinji Aoyama, President and CEO, HMSI, said, “We do not expect any competition with Hero Honda. By introducing a bike in the entry level, we are, in fact, looking at extending the market.”

The CB Twister is priced at about Rs 42,000 and will be available in three variants. The bike is expected to be in showrooms by the end of February 2010. The company expects to sell 2.20 lakh units of the new bike in the 2010-11 fiscal.

Regarding advertising plans, Dentsu officials said, “There was no multi-agency pitch that took place for CB Twister. We are doing 360 degree advertising for CB Twister that includes print, TVC, OOH, the Internet and BTL activities. The campaigns are breaking in January 2010.”

HMSI sells bikes in the higher engine performance segment of 125cc to 150cc and its models include the Unicorn, Shine and the Stunner.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India