Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu India partners with Melorra.com to launch its first brand film

24-October-2016
Font Size   16
Share
Dentsu India partners with Melorra.com to launch its first brand film

Dentsu India has partnered with online jewellery store Melorra.com to launch its first brand film.
Conceptualized by Dentsu India, the film takes inspiration from the business model Melorra.com follows – a new jewellery trend every week, from the Runway to Indian women’s wardrobe.

Starring Ujjwala Raut as the lead, the film showcases jewellery, priced with most of the range under Rs.30,000 using certified diamonds and real gold.

Saroja Yeramilli, CEO of Melorra.com said, “Today, India’s jewellery industry is mostly traditional and wedding oriented with heavy, large designs that end up in the locker after the wedding day leading to a whole generation of underjewelled women on a daily basis. There is no jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.”

Simi Sabhaney, CEO of Dentsu India said, “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.”

Credits:

Client: Melorra.com

Agency: Dentsu India Pvt. Ltd.

Account Management: Simi Sabhaney, Nisha Raman

Creative: Vipul Thakkar, Ajesh N, Vimalkirti Deshmukh

Planning: Vishal Nicholas

Director: Avnish K & Supriya Sarin

Producer: Raman Lamba, Twism Productions

Director of production: Tanay Satam

Music Director: Tilak Goswami

Voice Over Artist: Natalie Di Luccio

Fashion Stylist : Nikhil Mansata

Make up and hair: Aarti Nayar

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group