Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu India partners with Melorra.com to launch its first brand film

24-October-2016
Font Size   16
Share
Dentsu India partners with Melorra.com to launch its first brand film

Dentsu India has partnered with online jewellery store Melorra.com to launch its first brand film.
Conceptualized by Dentsu India, the film takes inspiration from the business model Melorra.com follows – a new jewellery trend every week, from the Runway to Indian women’s wardrobe.

Starring Ujjwala Raut as the lead, the film showcases jewellery, priced with most of the range under Rs.30,000 using certified diamonds and real gold.

Saroja Yeramilli, CEO of Melorra.com said, “Today, India’s jewellery industry is mostly traditional and wedding oriented with heavy, large designs that end up in the locker after the wedding day leading to a whole generation of underjewelled women on a daily basis. There is no jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.”

Simi Sabhaney, CEO of Dentsu India said, “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.”

Credits:

Client: Melorra.com

Agency: Dentsu India Pvt. Ltd.

Account Management: Simi Sabhaney, Nisha Raman

Creative: Vipul Thakkar, Ajesh N, Vimalkirti Deshmukh

Planning: Vishal Nicholas

Director: Avnish K & Supriya Sarin

Producer: Raman Lamba, Twism Productions

Director of production: Tanay Satam

Music Director: Tilak Goswami

Voice Over Artist: Natalie Di Luccio

Fashion Stylist : Nikhil Mansata

Make up and hair: Aarti Nayar

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline