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Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional on Sept 20

Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional on Sept 20

Author | Pallavi Goorha Kashyup | Tuesday, Sep 21,2010 8:48 AM

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Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional on Sept 20

Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency became fully functional from September 20, 2010.

ClozR Communications, the Group’s CRM and loyalty practice, will merge with this fourth new entity. ClozR currently handles CRM for clients such as Jet Airways and Jaypee, besides others. Dentsu India has bought out Serco BPO (earlier Infovision), its erstwhile partner in the loyalty vertical.

Speaking with exchange4media, Sandeep Goyal, Group Chairman, Dentsu India, said, “Dentsu MediaTech will help us resolve possible client conflict in categories where we are already having to turn back business, despite already having three Dentsu brands in the marketplace.”

“This is our youngest brand. Hence, we will position it uniquely. Dentsu MediaTech will focus more on the technology interface of traditional advertising. It will also strengthen our delivery of ‘communication-without-lines’ patterned on the futuristic solutions that Dentsu Inc is known to provide in our home market of Japan,” Rajesh Aggarwal, President, Dentsu India, said.

The Dentsu India Group already has three full-service advertising agencies – Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact – in the Indian market. Each agency has completely independent teams managing advertising and media for a host of anchor accounts.

A number of new initiatives of the Dentsu Group in space management, retail design and creation of brand-experience centres will also function under the Dentsu MediaTech banner. To start with, Dentsu MediaTech will operate out of Mumbai and Delhi. Recruitments are in progress.

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