Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional on Sept 20

21-September-2010
Font Size   16
Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional on Sept 20

Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency became fully functional from September 20, 2010.

ClozR Communications, the Group’s CRM and loyalty practice, will merge with this fourth new entity. ClozR currently handles CRM for clients such as Jet Airways and Jaypee, besides others. Dentsu India has bought out Serco BPO (earlier Infovision), its erstwhile partner in the loyalty vertical.

Speaking with exchange4media, Sandeep Goyal, Group Chairman, Dentsu India, said, “Dentsu MediaTech will help us resolve possible client conflict in categories where we are already having to turn back business, despite already having three Dentsu brands in the marketplace.”

“This is our youngest brand. Hence, we will position it uniquely. Dentsu MediaTech will focus more on the technology interface of traditional advertising. It will also strengthen our delivery of ‘communication-without-lines’ patterned on the futuristic solutions that Dentsu Inc is known to provide in our home market of Japan,” Rajesh Aggarwal, President, Dentsu India, said.

The Dentsu India Group already has three full-service advertising agencies – Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact – in the Indian market. Each agency has completely independent teams managing advertising and media for a host of anchor accounts.

A number of new initiatives of the Dentsu Group in space management, retail design and creation of brand-experience centres will also function under the Dentsu MediaTech banner. To start with, Dentsu MediaTech will operate out of Mumbai and Delhi. Recruitments are in progress.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video