Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA post an elaborate three-month long pitch process that included multiple agencies across India.
IKEA is widely appreciated for its focused approach of connecting with its consumers. The brand’s launch in India is immensely anticipated and with this new development, it poses an opportunity for Dentsu to carry forward IKEA’s legacy and showcase its creative and network strength.
Commenting on the association, Ulf Smedberg, Country Marketing Manager, IKEA said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch IKEA in the most successful way.”
Having bagged the mandate for this prestigious brand, Amit Wadhwa, President, Dentsu Impact said, “Putting the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. We at Dentsu Impact are delighted to work on brand IKEA and can’t wait to get started on this. It was one of the most structured pitch processes that we have ever gone through and the entire team at IKEA has been a delight to interact with. Time to get down to producing some amazing work.”
Soumitra Karnik, the National Creative Director of Dentsu Impact added, “OMG! Look look, I will be creating for IKEA! What could be more rewarding than having been chosen by one of the most creative brands in the world to create their creative communication? We certainly must have done something right. And we did. We were not only very proud of the work we presented but also extremely sure of its potency.”