Dentsu Creative Impact has created a digital campaign for Hitachi to promote the brand’s ‘I Clean’ feature that cleans the filter of the air conditioner automatically.
To promote the ‘I Clean’ proposition, Dentsu Creative Impact and Hitachi launched #NothingDirty with Badshah. The attempt is a powerful integration of the brand within the content. The song aims at delivering the message of ‘automatic cleaning’ by rapper Badshah.
You can watch the ad campaign here: