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Dentsu Creative Impact creates digital campaign for Hitachi, launches it on Youtube

16-April-2016
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Dentsu Creative Impact creates digital campaign for Hitachi, launches it on Youtube

Dentsu Creative Impact has created a digital campaign for Hitachi to promote the brand’s ‘I Clean’ feature that cleans the filter of the air conditioner automatically.

To promote the ‘I Clean’ proposition, Dentsu Creative Impact and Hitachi launched #NothingDirty with Badshah. The attempt is a powerful integration of the brand within the content. The song aims at delivering the message of ‘automatic cleaning’ by rapper Badshah.

You can watch the ad campaign here:

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Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.