Dentsu Creative Impact has won the creative duties for a leading food processing and packaging solutions company, Tetra Pak India following a multi agency pitch held in New Delhi.
The news has been confirmed to exchange4media by Jaideep Gokhale, Communications and Environment Director, Tetra Pak South Asia Markets. Elaborating on handing over the business to Dentsu Creative Impact and the way forward, he said, “Past communication from Tetra Pak has focused on the key message of how Tetra Pak’s aseptic technology best protects foods such as milk and juices. Our plans are to continue strengthening communication around the Tetra Pak credentials and our brand promise ‘protects what’s good’. With our new agency partner, Dentsu Creative Impact, we are now in the process of developing our 2012 campaign which will explore communication channels beyond the conventional. We are looking at how the communication task could be addressed with a fresh perspective without losing focus of the imperative to remain consistent and true to our brand personality.”
The pitch saw participation from leading agencies in the capital. While Dentsu Creative Impact has won the creative duties, media planning and buying duties for Tetra Pak will continue to be with Carat. Leo Burnett is the incumbent on the account.