Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu Creative Impact bags Rs 20-cr ICICIdirect.com account

18-November-2008
Font Size   16
Dentsu Creative Impact bags Rs 20-cr ICICIdirect.com account

Dentsu Creative Impact, the creative agency from Dentsu Group, has been assigned the creative mandate for two brands of ICICI Securities’ retail division – ICICIdirect.com and ICICI Direct. The account moves from Pickle and is estimated to be around Rs 20 crore.

ICICIdirect.com, an online share trading site, claims to be a market leader right from its inception. It has received several awards and has been consistently acknowledged both by experts and consumers. ICICI Direct is the retail initiative of ICICI Securities and has expanded rapidly across geographies.

On chosing Dentsu as the creative agency, Ashish Kaul, VP - Marketing, ICICI Securities, said, “We were on the threshold of a major expansion and were sharpening our brand architecture. We needed to deploy refreshing communication strategies and required fast deliveries and turnaround times. This necessitated a change of agency and Dentsu fitted in perfectly.”

A company spokesperson for Dentsu said, “Our main job would be to make sure that both our brands stand out in the consumers’ minds and their leadership position gets strengthened. Our team is extremely upbeat and looking forward to working with Ashish and his team to create effective marketing campaigns that will position the company for its next phase of growth.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...